The red wine sector is in freefall, and it’s not looking great for little companies.
In 2021, Americans were alcohol consumption 3.16 gallons of red wine per head. By 2023? That number went down 15%– the equivalent of 3.5 billion less containers taken in. What’s going on?
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In this video, we break down:.
– Why Baby Boomers brought the wine sector for years (and why they can’t any longer).
– How Gen Z is trembling up alcohol consumption fads (looter: a glass of wine isn’t “amazing”).
– The competition from THC, mocktails, and even flavorful water brand names like Liquid Death.
– What this implies for dining establishments, winery proprietors, and entrepreneurs.
If you’re in the red wine service– or simply curious about how changing generational routines impact whole sectors– this video clip is for you.
Hey, I’m Michael– a 20+ year CEO who’s started several firms, employed numerous individuals, and loves damaging down company fads for future and current entrepreneurs.
Sources:.
https://www.statista.com/statistics/233734/average-wine-consuimption-of-the-us-per-resident/?utm_source=chatgpt.com.
https://nypost.com/2024/09/05/lifestyle/is-gen-z-killing-the-wine-industry/?utm_source=chatgpt.com.
https://www.sfchronicle.com/food/wine/article/anti-alcohol-dietary-guidelines-19595032.php.
https://www.axios.com/2024/11/02/wine-overcapacity-production-decline-drinking.
https://www.theiwsr.com/whats-driving-wines-structural-decline/.
https://www.theiwsr.com/global-beverage-alcohol-market-set-for-moderate-recovery-in-2025-while-challenges-persist-in-2024/.
https://norcalpublicmedia.org/2024020894564/news-feed/wine-consumption-is-declining-so-what-s-the-wine-industry-doing-about-it.
https://www.grocerydive.com/news/wine-category-sales-decline-2024-chardonnay-wswa-alcohol/729991/.
https://www.winebusiness.com/news/article/284711.
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