Viansa Winery Reaches Out to Indy Racing Crowd
Automobile racing might possibly be called the sport of the average Joe if horse racing is the sport of kings.
Typically, occasions like the Indianapolis 500 are accustomed to offering more beer and hotdogs than Starbucks coffee and vegetable hamburgers, however times are altering therefore is the automobile racing crowd.
According to a research study carried out by Nielsen Media Research for the Indianapolis Racing League – the governing body of the open-wheel racing series that counts the Indy 500 as its focal point – the typical racing fan is 39 years of ages, college-educated and has an average home earnings of $81,000 or more. This suggests that the face of automobile racing fans in basic, and particularly the Indy Car series, might be altering.
To this end, the IRL is dealing with its growing fan base by offering not just conventional fare, such as sodas and hamburgers, however likewise dealing with fans to a fine-dining experience by using more high end food.
Through premium “kitchen areas on wheels,” or mobile dining establishments as they are more typically called, chefs prepare luxurious meals for chauffeurs, team members, group visitors, and obviously fans, at choose tracks throughout the U.S. The most current racetrack to accommodate this modification was the Miami-Dade Motor Speedway previously this year.
Supporting this pattern are business like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is trying to interest automobile racing’ white wine fans with its sponsorship of the Vision Racing Team. Members of the Tuscan Club, Viansa’s white wine and food club, have actually been welcomed to participate in the racing occasions as visitors of the business.
When IRL creator Tony George acquired the properties of Kelley Racing from Tom Kelley, Vision Racing was formed early last year. Grey’s Anatomy star Patrick Dempsey is a co-owner of the group.
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