08/20/26 adjustment: the voiceover @ 4:58 needs to claim “decreasing stress to lower the boiling point of alcohol” instead of “boosting pressure to decrease the boiling point of alcohol”
The non-alcoholic drink sector has exploded from once-a-year “Dry January” experiments to among the fastest-growing classifications in food and beverage, mainly driven by younger customers that are consuming less however still desiring the rituals and neighborhood of socializing. US sales of non-alcoholic beer, white wine, and spirits have actually expanded over 20 percent year over year, and analysts job that the no-alcohol market will grow by over $4 billion by 2028.
With the a glass of wine world experiencing among its greatest slumps in years, local business and food researchers are transforming to non-alcoholic wines as a potential choice. Some are using modern technology and chemistry to create premium dealcoholized wines, while others, like Burden of Proof in Los Angeles, are recreating the area feel of wine stores via NA-only store fronts.
Nonetheless, also as consumers avert from alcohol, lots of are still surprised by the sticker price of alcohol-free red wine. How could something with alcohol got rid of expense simply as much as something with alcohol? The solution is a mix of the high expense of dealcoholizing technology and the cost affixed to a growing movement.
Find out more about the non-alcoholic beverage fad:
– Sales Are So Low, California Wineries Are Burning Their Vineyards (New York Times): https://www.nytimes.com/2026/07/30/us/pinot-noir-california-wine-sales-decline.html
– Non Alcohol Is No Longer a Niche– It’s a Billion-Dollar Movement (Nielsen): https://nielseniq.com/global/en/insights/report/2025/non-alcohol-is-no-longer-a-niche-its-a-billion-dollar-movement/
– Investors Tap Into The Zero Proof and Non-Alcoholic Beverage Market (Forbes): https://www.forbes.com/sites/shimiteobialo/2025/11/10/investors-tap-into-the-zero-proof-and-non-alcoholic-beverage-market/
– U.S. Drinking Rate at New Low as Alcohol Concerns Surge (Gallup): https://news.gallup.com/poll/693362/drinking-rate-new-low-alcohol-concerns-surge.aspx
– BevZero Equipment Spinning Cone Column Explained (BevZero): https://www.youtube.com/watch?v=g6XbefG7YFU
This video clip exists by Verizon Business. Verizon Business does not have a say in our content decisions, yet they assist make video clips such as this one feasible.
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