Viansa Winery Reaches Out to Indy Racing Crowd
If horse racing is the sport of kings, Automobile racing may perhaps be called the sport of the average Joe.
Usually, celebrations like the Indianapolis 500 are accustomed to using more beer and hotdogs than Starbucks coffee and veggie hamburgers, nevertheless times are changing for that reason is the auto racing crowd.
According to a research study performed by Nielsen Media Research for the Indianapolis Racing League – the governing body of the open-wheel racing series that counts the Indy 500 as its centerpiece – the common racing fan is 39 years of ages, college-educated and has a typical home incomes of $81,000 or more. This recommends that the face of vehicle racing fans in standard, and especially the Indy Car series, may be modifying.
To this end, the IRL is handling its growing fan base by providing not simply traditional fare, such as hamburgers and sodas, nevertheless also handling fans to a fine-dining experience by utilizing more luxury food.
Through premium “kitchen area locations on wheels,” or mobile dining facilities as they are more generally called, chefs prepare glamorous meals for drivers, employee, group visitors, and clearly fans, at pick tracks throughout the U.S. The most present racetrack to accommodate this adjustment was the Miami-Dade Motor Speedway formerly this year.
Supporting this pattern are service like Viansa Winery and Marketplace. The winery, based in Sonoma, Calif., is attempting to interest vehicle racing’ gewurztraminer fans with its sponsorship of the Vision Racing Team. Members of the Tuscan Club, Viansa’s gewurztraminer and food club, have in fact been invited to take part in the racing celebrations as visitors of business.
When IRL developer Tony George got the residential or commercial properties of Kelley Racing from Tom Kelley, Vision Racing was formed early in 2015. Grey’s Anatomy star Patrick Dempsey is a co-owner of the group.
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