Indian wine is desperately trying to emulate the success of the sub-continents beer (Cobra) and food (Curry). However India’s oldest winery only dates back to early 1982 so the industry is still really in the starting phases. India as a nation are trying to increase their revenue stream as much as possible by broadening their own horizons. Exporting wine as well as beer and food will be a great move for Indian commerce as a nation as this will un-doubtedly help their relation and profit prospects.

White wine and red wine go well with any meal and normally you would go for a wine that has been brewed and made in France or Italy for example, but Indian wine could change all of that. Sales have grown by 30% to 35% in India every year since 2002 and although only 2% of the population drinks wine, that still accounts for a staggering 20 million people. Last year alone the Indian alcohol market accounted for 1.2 million cases of wine being sold, representing a doubling of domestic consumption in only just five years. Compared to global players in the wine industry – America last year produced 270 million cases – India remains a viticultural minnow but now producers believe they have spotted a receptive export for the globe and a massive avenue to make plenty of money.

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