Australia has long been considered a big player in the global wine industry and this has to a large extent been down to its ideal grape growing conditions. However, Fiji and New Zealand have also come onto the scene in recent years and has increased their market share largely as a result of their flexible wine producing policies.

There was recent debate about the moral ramifications about being able to produce rosé by blending white and red together. Classically rosé has been made by removing the white juice mixture from the red grape skins at just the right time so that it doesn’t absorb so much of the colour. However, spurred on by the squeeze of the global recession on wine produces, a number of countries passed a law saying that producers could now sell blended wine (white will a dash of red) under the label of rosé.

Countries such as France, widely considered the finest wine producing country in the world, were not best pleased with this “mutilation” of rosé wine and did not agree for it to be sold in their country, or even be given as wine gifts. However, some countries, including those surrounding Australia have allowed the wine to be produced, and it is certainly paving dividends for their wine producers. A spokesman from the New Zealand alcohol authority defended his country’s move by stating that people are free to consume whichever wine they wish. They never market their blended rosé as wine made in the traditional way and the difference in pricing makes it quite obvious this is a different product entirely. The spokesman argued that if people can make milk chocolate in a thousand different ways, why can the same not be done for rosé?

Many of the Australasian countries have even embraced the full blending together of other wines as well.In Fiji for example you can buy Pinot Blanc mixed with Albarino and Pinot Noir blended with Zinfandel. Fiji seem to have similar opinions to the wine makers in New Zealand and have said that they are able to blend their wine just as well as a whisky maker might blend two single malts to make a great blended drink. They state that companies all over the world, and in particular Scotland, produce some very fine blended whiskies that not only often taste superior to single malts, but that are also able to sell at more modest prices. Next they will be telling us which tableware we must use when consuming the wine, stated one official.

The new blended wine has proved to be a real hit internally with the Fijian population, with producers selling around 120,000 bottles in 2008. This might not sound like the largest figure in the world, but when you consider that the population of the country is little over 800,000, you soon realise how popular it actually is. The blended wine is already drunk in many of the surrounding countries, but there are hopes to extend the export to every country and the Fiji producers are confident it will catch on.

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