Georgia B Caffeinated Content
Most people who get into the wine business, already have a lot of money to spend. Some people lease vineyard space from other wineries or established farmers, or they buy land, which is very expensive. There are also people who are fourth generation farmers who bought land long ago when it was cheap and years later can finally afford to make their own wine. Some people go to an established winery for a custom crush, or their own label. This means that they don't have a winery, or a place to sell their wine, but that they can make their own wine. Or they can possibly sell their wine through wine merchants. It comes down to money, if you don't have money, or some really great contacts and relationships it doesn't happen.
A more direct answer to the question is this...
Most new wineries started making their new label years before they even built a winery. They waited for the product to come of age, they have to have something to sell, and then built their winery. But it takes a lot of money and investors to do this, so they didn't start making money on their product for years.
Now say you did it, you have your land or leased land, you made your wine, you built your winery, there is a huge chance that your first few vintages will really **** and you will actually lose all of your money trying to break into this very hard industry.