Britain now imports more wine than any other country on the planet. As a nation we imported a grand total of 1.6 billion bottles in 2007, equating to 35 standard bottles for every adult in the country which is absolutely staggering figure. The average British adult now drinks 12% more wine than they did just five years ago and forecasts predict our consumption will continue to grow far beyond that figure. Global wine consumption is on the vast increase in past years and also forecast to grow considerably. The US are predicted to eventually become the world's biggest consumer by 2012. The UK is 13th in the world, in terms of consumption per adult and despite Britain being a big importer, the amount we drink is dwarfed by other neighbouring European countries including France.
Red wine and white wine are on the increase as well as champagne and cognacs. The British public consumed 720 million bottles of red wine and seven hundred and sixty four million bottles of white wine in 2008 and that figure is expected to grow for 2009. However red wine is rapidly falling in popularity within society, as white wine and rose wine take larger shares of the increasing market industry.
Wine merchants have been incredibly busy for the year of 2008. Additionally, reports have indicated that many wine accessories such as tableware and dinnerware have been selling extremely fast as a natural accompaniment to wine. The thirst for wine is set to deepen in emerging economies such as China and Russia, whose consumption levels are soon expected to overtake that of Spain in Europe which is another nation historically associated with wine. It predicted that the financial and economic crisis affecting many wine consumer countries worldwide would only have 'limited' consequences for the growth of the wine sector. The report forecasts vast growth for the coming four years roughly in line with pre-crisis trends. Either way it is a very crazy thought.

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