How to Get U.S. Market-Ready: Wines and Spirits
- “For new players entering the U.S. beverage alcohol space, this book will save you countless hours… and money. It really simplifies the process of navigating this industry and increasing your chances of success.” -John Beaudette, CEO, MHW Ltd.
- “As an exhaustive guide for entering the U.S. Wine market, international wine producers who aren’t reading this book can start looking for another career.” -Dr. Damien Wilson, Hamel Chair of Wine Business, Sonoma State University
- “Steve’s counsel has been a wonderful asset for Musella in the U.S, both as an importer and marketer. I recommend that every export brand with plans for the U.S. read his book and learn from the wealth of his practical advice.” – Maddalena Pasqua di Bisceglie, doyenne of Musella Winery, Famiglie dell’ Amarone d’Arte
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