Wayne E. Chaplin, President & Chief Operating Officer, Southern Wine & Spirits of America, Inc. (Southern)the nations leading wine and spirits distributorannounced today that Jackson Family Wines (JFW) Valley of the Sun Fine Wines wholesaler (VOS) has aligned with the fine wine arm of Southern Wine & Spirits of Arizona (SWS-AZ). VOS is a division of Regal Wine Company, a subsidiary of JFWone of Americas premiere family-owned, super premium wineries. The newly-formed, collaborative, luxury portfolio-selling division will be called VOS-Vintage Fine Wines and Spirits.

Chaplin, commenting on this new luxury division within SWS-AZ, said, We are thrilled to expand our relationship with Jackson Family Wines in Arizona. Like us, they are a family-owned and -run company with impressive leadership who take a future-focused view of this business. Their model of premiumization is right in line with Southerns long-term fine wine strategy.

Building on Chaplins comments, JFW President Rick Tigner added, We at Jackson Family Wines are a leading producer, and Southern the leading distributor, of fine wine in the United States. We are excited to align with their team in Arizona and enable the synergies evoked by bringing our two powerhouse companies together.

Brad Vassar, Southerns Executive Vice President & General Manager, remarked, I truly look forward to working with JFW in Arizonaand beyondin the years ahead. They share the strategic vision, approach and values that will keep us on the same page as we successfully steward their leading portfolio of premium and super premium brands long into the future.

Michael Jahn, Executive Vice President, General Manager for Arizona and New Mexico, offered, The culture of Southern has always been infused and shaped by our fine wine business. Bringing these two leading fine-wine companies togetherwith all their resident capabilitiesis no doubt a powerful formula for success. I know we at SWS-AZ value the resources and skill sets that the Valley of the Sun organization will bring to the relationship.

This new organization will be in place in May 2013.

About Southern Wine & Spirits of America, Inc.

Southern Wine & Spirits of America, Inc. is the nations largest wine and spirits distributor and broker with operations in 35 markets. The multi-state distributor currently operates in: Alabama, Alaska, Arizona, California, Colorado, Delaware, the District of Columbia, Florida, Kentucky, Hawaii, Idaho, Illinois, Indiana, Iowa, Maryland, Maine, Michigan, Mississippi, Montana, Nevada, New Hampshire, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Utah, Vermont, Virginia, Washington, West Virginia and Wyoming. In addition, Southern operates in Minnesota through a joint venture with J.J. Taylor Distributing Company. Southern also holds operating licenses and permits in Nebraska and Texas. On a national basis, Southern Wine & Spirits of America, Inc. employs nearly 14,500 team members. Southern urges all retail customers and adult consumers to market, sell, serve and enjoy its products responsibly. For more information about Southern and its responsible consumption program, see:[1].

About Jackson Family Wines

Jackson Family Wines (JFW) is a family-owned company that crafts award-winning wines of distinct character and quality. With a focus on sustainable viticulture practices, responsible vineyard and natural resource management and unparalleled winemaking, the familys portfolio comprises more than 30 renowned wineries. In addition to their acclaimed California producers, JFW includes fine wines from France, Chile, Italy and Australia. Founded in 1982 by wine pioneer, entrepreneur and philanthropist Jess Jackson, JFW and its various wineries are led by chairman & proprietor Barbara Banke and the Jackson family. Learn more online at[2] or



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