Wine Business Case Studies: Thirteen Cases From The Real World Of Wine Business Management

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

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  1. Shabby English Syntax Limits Reader Comprehension While there are indeed several potentially interesting case-studies in this text, the impact is limited by a seeming lack of familiarity with English sentence structure. There were no less than 4 editors on this book, including: Pierre Mora, Bryan Imelli, Claude Garrabos and Corrine Cheung. Yet somehow the reader is still forced to try and untangle a paragraph such as this one on page 46:”In 2011, two new brands were released: Veut with very special characteristics and low…

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